“Women looking for longer, fuller, darker eyelashes are no longer opting for false lashes or extensions, but are turning to this service which could spell the end of these – and standard mascara, too.”

“After five months of chemotherapy to blitz my ovarian cancer I had no body hair left as chemo kills the cells that produce hair follicles. I painted the treatment on like eyeliner every night and after six weeks my eyelashes were 25 percent longer. Within three months they were thicker and felt fabulously full. The result looked natural, only better. Without being able to pinpoint exactly what’s changed about me, friends tell me I’ve got the twinkle back in my eye. And when I see my new eyelashes in the mirror, I finally look like me again.”

“While you wait it out, you can help along your hairs using a treatment that promotes hair growth.”

“Like any girl, I want my lashes to be longer and thicker. I’ve tried lash-boosters, and they do make a difference, but I want more. So I’m turning to the hard stuff and road-testing a lash growing treatment that’s just become available in the UK. Only available on prescription, its offered from the Mylash service. One bottle lasted me three months and you’ll see a difference in four weeks (with best results in 16). I’m only three weeks in but I’m already noticing they’re thicker and, having seen the lashes of someone who’s been using it for 6 months (a-MAZING), I’m applying it religiously!”

"As Nature Intended. Maximise lashes before the party season with Mylash. Applied to the root of the lash every night, this wonder treatment will double the length and thickness, with results in three months. One of the best beauty treatments to date."

“Whatever your lovely lash-extension lady tells you to the contrary, hear this: lash extensions will ruin your natural lashes. Even Sue Marsh, formerly the high priestess of extensions, has turned her back on them and will only fit them as a one-off (say, for brides). Instead, she has got her faithful followers using Mylash, the treatment that is known to enhance lash length and colour, then she perms and tints those longer natural lashes for a more natural-looking type of lash perfection.”

The promise: Twenty five per cent longer, 106 per cent thicker and 18 per cent darker lashes in three months. The lowdown: Mylash uses a prescription only formula that was originally used in the treatment of glaucoma. It’s already a cult treatment in the US. After a consultation, I apply a thin layer daily along my lash line until the lashes reach my desired length (it takes three months). The results: Beyond what I hoped for – my lashes are longer, darker and thicker.